One distinctive feature of CWC is that they say scarcely a word more than is absolutely necessary. That said, there are several wonderful quotes they've made during the campaign. Here they are ...

"Currently our great concern is that a minority of people will freeze up the capacity so that other people can't make ordinary phone calls."

CWC on Internet use (from a BBC interview)

"It [Network 2000] will mean that bandwidth - the capacity of the network to carry traffic - is no longer an issue, where customers can be given almost immediate access to advanced services and then control the network for themselves to make it do what they want it to do, when they want it, without delay."

CWC on Internet use (from a press release issued a month before the interview!)

"This works well for how our company is structured. It is best for us. We'll do it our way and don't care what other people think we should do."

CWC following a restructuring of their marketing division

"I would be lying if I said I was proud of our customer service. I'm not."

Graham M Wallace at the TMA 1998 annual conference

"Groups like Cable Community and Cable and Wireless Watch are unnecessary. If someone has a problem they should contact Customer Services."

An unnamed CWC executive in conversation with Ian-Paul Munday
Text by Alastair Scott

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